Well the future of TV as we know it looks set to change over the next few years with yet another major company offering an on demand service.

The BBC has recently begun discussions with the BBC Trust, their governing body, to approve such a scheme which would enable people to access programmes and store them on a local PC for upto 30 days.

The developement of the Broadband era is leading the technology and enabling viewers to download files for a 30 mins VHS quality programme in around 15mins on a 1Mb/sec connection.

With Channel 4 On Demand service already in operation it will mean a lot more control for the viewer.

In the future the the Television Companies will have to be more and more inventive in their approach to their audience !